Fractional CMO · Springfield, MO
Dan Who
Brands.
I've managed $1B+ in ad spend for the world's biggest brands. Now I work for the ones I believe in.
I've managed $1B+ in ad spend for the world's biggest brands. Now I work for the ones I believe in.
I'm DanWhoBrands — a performance-driven marketing leader who's sat inside the brands and run the agencies. That dual perspective is rare, and it's why I deliver results most consultants can't.
This is what I do. Branding is my DNA. You can't be a Brand without D-A-N.
Over 15+ years across CPG, QSR, eCommerce, and Franchising, I've managed over $1B in ad spend across global brands, built teams of 20+ from scratch at agencies like R/GA, scaled SmileDirectClub across 8 international markets, and rebuilt digital infrastructure for 40+ Jetset Pilates franchisees from the ground up.
"I didn't learn this from a course. I learned it spending hundreds of millions of dollars for the biggest brands on earth — and being accountable for every dollar."
Now I bring that firepower directly to brands and founders who deserve senior-level thinking — without the full-time overhead. Fractional. Focused. Accountable to results.
Like the '95-96 Bulls. The data doesn't lie.
Flexible retainer models for brands that need senior marketing leadership — not junior account managers. No fluff. Accountable to results.
Let's grab coffee. My treat.
If you're a Springfield or Missouri-based brand, I want to meet you in person. No pitch decks. No Zoom calls. Just a real conversation about what you're building and how I can help.
From your first video shoot to running the ad to getting your Shopify store set up — I'm one person who can do it all. And I'm right here in Springfield.
Video shoot → Ad → Shopify. All handled locally. No agency markup. No junior account managers. Just Dan.
Let's Schedule Coffee →From Springfield to the national stage. I connect athletes with brands that actually pay.
CTR on Meta with whitelisted NIL & paid influencer content — Conair Beauty campaign. The industry average for standard brand creative is 1%. That's not luck. That's a system. And I've built it from both sides of the table.
I've managed over $1B in ad spend for the world's biggest brands AND negotiated NIL deals for college athletes. Nobody else has sat on both sides of this table. I know the value of the player — what they can offer a brand, at what cost. That's your edge.
Whether you need a Fractional CMO, a campaign strategist, or a NIL partner in Springfield — let's get on a call. No hard sell. Just a real conversation about what you're building.